About Me

I'm Jo,


I've always had a love of textiles and have been creating designs for many years... Here is a brief description of what I've done...


1st Class Honours Degree In Textile Design.

Awards    RCA Bursary award for Home furnishings.

Bradford Textile award..


Graphic/textile design for Esprit (working in their studios in Germany for many years) producing all over prints, placements and embroideries exclusively for mini girls/mini boys, girls, and teensas well as babies, boys, sport, women's, Collection and mens..Researched graphic trends for Esprit in New York, Los Angeles, Paris, Antwerp, Amsterdam and London. Commissioned artwork for babywear and nightwear at Marks & Spencers,  M&S Suppliers, Mothercare, Macy's, Harve Bernard and Guys Collection..

Here is a list of some companies I've sold designs to;-Gap, Baby Gap, Gap Mens, Osh Kosh, Old Navy, Paul Smith, Ralph Lauren, Sahara Club, Fred Segal, Baby Togs, Bass, Talk of Town, Ladybird, Aries design, Fenn Wright and Mason,Henri Bretrand, Elizabeth Arden,Erotic silks, California, Hathaway designs (mens shirts), KBC, Roledar, RAWE, Anne Klein, C & A Wallcoverings, Wedgewood, Dewhirst, Marilka, Autumn Leaves, Huepoint, Michele Solbiati Sasil (Household Textiles), Midland Screens and many more. Have had stands at New Designers, Surtex and Texprint.

I am fully proficient in CAD, Photoshop, Freehand Macromedia and love painting and drawing by hand as well as doing embroideries on my sewing machine....


I have been designed some of the new collection for  Veere Greeney Associates, a Interior design company. and am a consultant to Colin McDowell, fashion writer, journalist and academic.


Have also produced websites such as:-



I am currently working on my own designs for homeware..

​© 2019 by Jo Haffenden                                                         All designs have copyright and lots have been sold so please do not copy